The bottled water industry is impacting our environment in the most destructive ways possible...
from the wasteful use of natural resources to the production of high scale non-organic rubbish to the pollution of our air and waterways.
This problem is compounded by the fact that the water industry and their high priced marketing machine have been extolling the virtues of their waters for years, instilling us with fears about our tap water and extolling us, the ever demanding consumer to take their rugged highland ranges, glacial alpine springs, volcanic, eau and satisfy our constant need for convenience.
We drink over 200 times as much bottled water today as we did in the 1970s and the market in Britain is worth close to £2 billion. This is all the more surprising at a time when bottled water is just as expensive as petrol.
It is nothing short of bewildering what is done to meet our needs for what is in most cases this totally unnecessary demand for bottled water.
The statistics are indeed frightening and show that in Europe, the average person goes through about 168 plastic water bottles each year. Producing, filling, shipping, and eventually bulldozing those bottles uses up to over 5 million litres of oil. When discarded, a shocking figure in excess of 60% of plastic water bottles end up in landfills, not recycling bins. There has been billions of bottles thrown away so far which if not incinerated or recycled will be around in landfills from anything between 700 to 1000 years as they decompose.